The WHO recently announced their findings that processed meats fall into the same cancer-risk category as tobacco smoke, meaning “there is convincing evidence that the agent causes cancer.” I’m not sure how such a report would actually impact or change people’s preferences for processed meats. Perhaps people might be more conscious of their processed meat intake but I don’t think this is serious enough to completely deter consumers from purchasing hams and sausages. Then again, what’s there to guarantee that other food sources are safe for consumption? Pesticide-laden vegetables and fruits, fishes intoxicated with mercury and other unknown chemicals harmful to the body etc.

You can read more about this issue through Vox’s explainers here. 

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